PRE-FALL READY TO WEAR
CLIENT: ALEXANDER WANG 2012
director: cara stricker
medium: campaign film, in store instillation, viral
Captured using a multiple camera set up, Alexander Wang’s Pre Fall campaign film explores the new collection in signature minimalist style encapsulated by the brands identity.
The ready to wear film was installed within Alexander Wang’s flagship stores worldwide, in the month lead up to NYC fashion week, screening simultaneously online for the pre-fall season, placed on the brand’s homepage reaching over 27 countries.
CLIENT: ALEXANDER WANG 2012
director: cara stricker
medium: campaign film, in store instillation, viral
Captured using a multiple camera set up, Alexander Wang’s Pre Fall campaign film explores the new collection in signature minimalist style encapsulated by the brands identity.
The ready to wear film was installed within Alexander Wang’s flagship stores worldwide, in the month lead up to NYC fashion week, screening simultaneously online for the pre-fall season, placed on the brand’s homepage reaching over 27 countries.