TOP SHOP UNLOCK 5TH
Present the Talent as the artists of this generation and the rock stars.
Their art and their presence style and access to the city is wrapped up in one.
The affluent world of 5th Ave is unlocking the creativity of the now, that which is personal, self-spoken strong and raw, yet high end and individual. Combine the streets and the studio with an element of postmodern approach.
Blend lifestyle, talent and an art platform to create a future exhibition space, something that is new and fresh and reflects the definition of the New York Kid – individual, cool and expressive, strong and talented. To achieve this, allow the video we create to present hyper real versions of the life of the New Yorker, with postmodern platform of art and collaboration.
Shot like a high-end music video, smooth, dance and the culture engrained in the visual, with a postmodern art editorial comment on the city. Steady cam, rolling shots, effortless flow.
Encourage the city to see Top Shop to be uptown, artistic youthful and powerful individual cool fashion brand that is all inclusive of New York.
Think Solonge Knowles with a bit of femme new generation art of Maurizio Cattelan’s Toilette Paper press, to create youthful expression of new approaches to lighting and artful eye, with an overall high energy, dance, downtown baller energy to the uptown smooth ‘it girl’ sensibility.
Achieving this by putting the power of the individual and represent their art and the film as a platform for their collaboration more than just their image. The conversation becomes an exhibition that exists beyond the store, beyond the media but also as a viral gallery.
Each talent will provide some collaborative element within the still life studio moments, the buzz around their art whether being style, clothing, or music or sculpture that represents what they believe in. This element allows the film to become more than just a fashion film, to expand beyond the realms of the brand, and move into a space of exhibition.
Collaborate with each of the talent to create still life films to share across their platforms as a personal and honest reflection of themselves alongside the high-energy music video film, exemplified by Protein.
Each artist in their collaboration incorporates in their way some of their style, and reflection of this generation and its freedom of speech. Sexuality and Postmodern art form ooze out of these shots within studio creations. Its refreshing, individual and honest, and cool.
Presented in this way, incorporating a new element of art, the generation who are now on the foundations of New York, can repost and share the scenes of the ‘still life’ moments, of which they created the day of shooting, as they are taste makers and influencers, building a buzz around what they have to say, and their physical brand. Examples below.
An all immersive film, that can speak beyond the one source and spread to digitally, artistically, visually, and sonically. (include the music of the artist chosen as one of the 5, or that I am affiliated with to contextualize the contemporary film.
They are not only part of the city, but commenting on it. Attractive, a buzz, and high end.
Present the Talent as the artists of this generation and the rock stars.
Their art and their presence style and access to the city is wrapped up in one.
The affluent world of 5th Ave is unlocking the creativity of the now, that which is personal, self-spoken strong and raw, yet high end and individual. Combine the streets and the studio with an element of postmodern approach.
Blend lifestyle, talent and an art platform to create a future exhibition space, something that is new and fresh and reflects the definition of the New York Kid – individual, cool and expressive, strong and talented. To achieve this, allow the video we create to present hyper real versions of the life of the New Yorker, with postmodern platform of art and collaboration.
Shot like a high-end music video, smooth, dance and the culture engrained in the visual, with a postmodern art editorial comment on the city. Steady cam, rolling shots, effortless flow.
Encourage the city to see Top Shop to be uptown, artistic youthful and powerful individual cool fashion brand that is all inclusive of New York.
Think Solonge Knowles with a bit of femme new generation art of Maurizio Cattelan’s Toilette Paper press, to create youthful expression of new approaches to lighting and artful eye, with an overall high energy, dance, downtown baller energy to the uptown smooth ‘it girl’ sensibility.
Achieving this by putting the power of the individual and represent their art and the film as a platform for their collaboration more than just their image. The conversation becomes an exhibition that exists beyond the store, beyond the media but also as a viral gallery.
Each talent will provide some collaborative element within the still life studio moments, the buzz around their art whether being style, clothing, or music or sculpture that represents what they believe in. This element allows the film to become more than just a fashion film, to expand beyond the realms of the brand, and move into a space of exhibition.
Collaborate with each of the talent to create still life films to share across their platforms as a personal and honest reflection of themselves alongside the high-energy music video film, exemplified by Protein.
Each artist in their collaboration incorporates in their way some of their style, and reflection of this generation and its freedom of speech. Sexuality and Postmodern art form ooze out of these shots within studio creations. Its refreshing, individual and honest, and cool.
Presented in this way, incorporating a new element of art, the generation who are now on the foundations of New York, can repost and share the scenes of the ‘still life’ moments, of which they created the day of shooting, as they are taste makers and influencers, building a buzz around what they have to say, and their physical brand. Examples below.
An all immersive film, that can speak beyond the one source and spread to digitally, artistically, visually, and sonically. (include the music of the artist chosen as one of the 5, or that I am affiliated with to contextualize the contemporary film.
They are not only part of the city, but commenting on it. Attractive, a buzz, and high end.